TinyBoldCreative-Grounds-And-Hounds-Coffee-Co

 

Grounds And Hounds Coffee Co. came to Tiny Bold with a logo, a great mission, and very tasty coffee. With 20% of the revenue from their fair-trade, organic coffee being given to no-kill dog shelters around the country, helping get this company get off and running was as fun as playing with a four-legged friend!
With the business plan and logo in place, G&H needed an expansion of their brand: an e-commerce website, help finishing up their packaging, and fantastic promotion. Through a full-day photo shoot, a website that informs its audience as much as it sells to it, and social media & printed pieces to promote their brand, Tiny Bold helped capture their dog-and-coffee-lover spirit. 

 

TinyBoldCreative-Grounds-And-Hounds-Coffee-Co-Website

TinyBoldCreative-Grounds-And-Hounds-Coffee-Co-Website-Learn

TinyBoldCreative-Grounds-And-Hounds-Coffee-Co-Website-Learn2

“Tiny Bold was able to reduce my propensity for grey hair by making the design process much more enjoyable than I ever thought possible. Through fun conversations and copious amounts of coffee, Alison and I were able conceptualize the Grounds & Hounds Coffee Co. imagery, brand feel, and web presence. As a company who initially launched with an e-commerce only model, our website was the most important outward facing asset that we owned. Tiny Bold’s design made our online presence more impactful than I could have ever imagined.” – Jordan Karcher, Founder & Owner of Grounds & Hounds Coffee Co.

Custom illustrations were drawn for the brand, giving step-by-step instructions on how to brew the perfect cup, insight into the coffee process from seedling to your home, and how G&H helps pups around the country.
TinyBoldCreative-Grounds-And-Hounds-Coffee-Co-Coffee-Process

TinyBoldCreative-Grounds-And-Hounds-Coffee-Co-SavedDogs

 

We wanted the photography to look as good as coffee smells on a Sunday morning. A full-day photo shoot captured the blends paired with their tasting notes, owners playing with their best friends, and more, to be utilized on the site, in promotions, and on social media.

TinyBoldCreative-Grounds-And-Hounds-Coffee-Co-Product-Shots

TinyBoldCreative-Grounds-And-Hounds-Coffee-Co-Bag-Lineup

TinyBoldCreative-Grounds-And-Hounds-Coffee-Co-Website-KellyAllisonPhotography

Who doesn’t love photos of cute dogs? Grounds & Hounds utilizes Instagram to connect with its audience and promote specials and announcements.

TinyBoldCreative-Grounds-And-Hounds-Coffee-Co-Instagram

“If you are looking for a designer who will care for your brands as much as you care for the business, I highly recommend contacting Tiny Bold Creative! Fun fact, she actually let us have a photo shoot in her house with 6 dogs, 9 people, and hot coffee in every room… good luck finding another design firm with that type of commitment to your brand!” – Jordan Karcher

It’s always great to work with big-hearted companies, better when fueled with delicious coffee, and amazing when dreams of hand modeling come true during a photo shoot!

frenchpress

 

Credits and High Fives
Client: Grounds And Hounds Coffee Co.
Role: Web Design, Photography Art Direction, Packaging Finalization, Social Media Promotion, Print Design, Dog Wrangler, Model, Hand Model
Photography: Kelly Allison Photography
Website Development: Get Sharp, Inc.
(All photos and amazing animated gif of my hand pouring coffee provided by Kelly Allison!)